BENEFITS
- Learn the performance indicators for your commercial space
- Learn the average duration of a customer's visit to the store
- Find the conversion rate of bypassers
- Learn how a visitor moves through the shopping space.
Privacy & Flexibility
Identification only involves detecting the number of devices and locating them in space without being able to obtain information about the owner/user or data from the device itself. In this way, the privacy rights of persons who pass the location or enter the premises are not infringed.
The system provides great flexibility in locating the sensors and is easily configured via a web interface. The sensor allows you to set it up to automatically ignore devices such as laptops or tablets and employee mobile phones.
Advanced Performance Intelligence
- Actual visit duration – track the evolution of the average visit duration by hourly intervals and over time
- Recurrence – provides an overview of customer loyalty and allows you to assess marketing campaigns impact (by percentage of new visitors).
- Traffic in front of the location & bypassers conversion rate – highlights how well the location is positioned by assessing the „location flow” and allows to assess the attractiveness of the location by linking it to the number of actual visitors, i.e. calculating the rate of conversion of passers-by to visitors.
- Location traffic analysis – by placing multiple sensors it is possible to determine customer movements in different areas of the location, i.e. identification of crowded and low-traffic areas within the location.
